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In this article, I will talk about the importance of creating and nurturing real business relationships. Also, how to have a presence that leaves a lasting impression with existing and potential customers even when you’re not standing in front of them.

To sum that up in one word that is called “BRANDING”. You see large corporations do it all the time. But did you know your local maybe even small business has a brand? Whether it be big or small you have a brand and it’s VERY important you protect it and build upon it as well.

I don’t have to tell you that getting new customers is hard work. People won’t give you their hard earned money if they don’t know you exist, like you or your company, or have faith in your ability to deliver on your product or service.

Some of the methodology in this article came from the great mind of Brian Lenney. Let’s get to it.

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