You may or may not have heard about this new social media platform Periscope. But my guess is if you’re reading this you HAVE heard about it but not sure what to do with it.
In this post I will break down what it is and how to best utilize it.
What is Periscope?
Periscope is a live video streaming platform owned by Twitter. You can download the app from the apple store (iphone) or play store (android) for FREE.
What does Periscope do?
It allows you to broadcast (via video) to anyone who will watch. You broadcasts are public and anyone in the world can see them. Giving you instant ability to interact with someone across the globe.
Who is on Periscope?
This is where Periscope gets interesting and exciting. This platform has EXPLODED and currently has over 15 MILLION users in it’s first 5 short months.
To put that into perspective:
- It took Twitter 2 YEARS
- Facebook 10 months
- Instagram 2.5 months
to reach just ONE million users.
Periscope reach one million users in it’s first TEN days!!
So this platform has been what A LOT of us have been looking for. Especially if you own a business of any kind.
What does all the Periscope language mean?
Being a new social platform there are certain terms that may get thrown around.
- SCOPER – person who is on the platform
- SCOPE – a broadcast session
- HEARTS – to show your appreciate for someone’s broadcast you can TAP THE SCREEN (multiple times) and hearts will appear.
- You can give someone up to 500 hearts in one broadcast session
- REPLAY – At this moment Periscope allows each broadcast to be recorded and available for scopers who weren’t able to watch live. Each broadcast only lasts for 24 hours.
What can I broadcast?
There is just about anything you can think of that is being broadcast. Even someone who thought it was a good idea to broadcast herself driving drunk. DON’T DO THAT lol.
But the platform hosts some serious business and marketing opportunities. Here are some broadcast ideas:
- Inspiration/Motivation Broadcast
- Company news
- Product demonstration
- Live Q/A
The list can go on and on.
Why I love Periscope
I have NEVER seen a platform that allows you to connect with your followers on this level before. Next to meeting someone in person there is not a way to get that KNOW, LIKE, TRUST factor so quickly online.
Periscope offers that know, like, trust factor INSTANTLY.
This platform is great for connecting with your followers, customers, and potential customers in a more intimate setting. Periscope is a relaxed environment where you can let your hair down and let people really get to know you and your brand.
One of the best features of Periscope is each time you go live with a broadcast your followers get a notification on the cell phone and they will come running to see what you have to say next.
Periscope is my new addiction hands down and I will be utilizing this platform in my marketing strategy for a long time to come.